Leadership and career coaching for ambitious women redefining success from the inside out.

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For high-achieving women in tech navigating moments of transition, growth, and reinvention .

Reconnect to your power, as your ambition expands beyond the version of success you were handed.

Hi, I'm Ariela

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I'm a leadership and career coach with 15 years of GTM leadership experience, including General Manager at ClassPass, where I launched and scaled France and Southern Europe into one of the top five markets globally.

For a long time, I loved it. And then something shifted and I was left wondering: I built this career, I chose it, so why does it no longer feel like me?

Those are the questions my clients carry. And the ones I've lived myself.

I hold an MBA from Columbia Business School and a Certificate in Professional Coaching from New Ventures West. I coach in English, French, Italian, and Spanish.

Does this sound like you?

You’ve built a successful career in tech.
On paper, things are going well.
And yet, you sense it’s time for something to shift. You’re at a point where your ambition is asking for something more aligned and the quiet question arises: “is this it?”

This work is for you if you:

  • Feel unfulfilled, exhausted, or disconnected

  • Are navigating a promotion, pivot, or big transition

  • Have outgrown your role or definition of success

  • Don’t want to burn out or blow it all down impulsively

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This isn’t traditional career coaching. We don’t start with tactics or performance hacks.
We
start with you.

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My approach integrates strategic career insight with embodied leadership, intuition, and inner authority — so your next move is aligned and sustainable.

I support women in tech with real career and leadership decisions, including:

  • Clarifying next steps when you feel stuck or misaligned

  • Navigating promotions, role changes, or leadership transitions

  • Moving from individual contributor into visible, confident leadership

  • Deciding whether to stay, pivot, or redesign your role

This isn’t about chasing titles, it’s about making intentional career decisions you can stand behind.


If you’re at a career or leadership crossroads and want a clearer, more aligned way forward, I’d love to meet you there.

      No pressure. Just a conversation. 

Client Testimonials

“The confidence I gained with you shows up in my life every day: clearer boundaries, better decisions, and a way of working that actually supports my wellbeing.”

Lisa, Marketing Director,    Tech scale-up

“I came to Ariela knowing that I needed to make a move but not yet knowing what I was moving toward. I had been circling the decision for longer than I’d like to admit. Ariela helped me figure out what I was actually building toward, and once I knew that, making the move wasn’t scary anymore. It was just the next thing.”

Kim, Senior Account Executive,   Tech company

“I’d been in the same role for three years and I knew I was ready for more but kept getting passed over. Working with Ariela helped me understand why, and more importantly, what to do about it. Within six months I had the promotion I’d stopped believing was coming and a clearer sense of where I’m headed next”

Veronica, Director Retention, Tech scale-up

“Working with Ariela has been one of the most impactful investments I made in my leadership growth. I regained clarity and momentum. I feel more confident, better prepared for difficult conversations, and more grounded in my leadership”

Sara, VP,  Tech company

“Our work created inner spaciousness I didn’t know I needed. I lead with more clarity, compassion, and confidence, without the constant overwhelm.”

Elly, Business Development Manager,   Tech company

“I knew my current role wasn't the right fit but when I envisioned alternatives I felt over- and underwhelmed. Working with Ariela allowed me to say 'yes' and 'no' to future roles from a more grounded and confident place. Within six months I had a clear sense of where I was going and was able to secure a role I wouldn't have known was in my reach before”

Janet, Growth Manager,     Tech scale-up